The team that brought Polartec fleece to the world marketplace is now launching Komafram, a new brand of high-performance outdoor apparel. I was lucky enough to help make it happen. After the original conceptual work of HUM paid off, and the the received investment - this idea had to come to life. Naming and developing the identity were the first steps to bring this company to fruition – followed by a creating a complete and comprehensive brand system.
Komafram: Icelandic for “To Bring Forward”
Stemming from the original HUM packaging, I had to engineer one of these conceptual packages into reality. It had to fit with the newfound brand: luxurious, ecological, and Made in USA.
A fully responsive web presence to announce the launch of komafram and preview the product being developed.