KOMAFRAM

The team that brought Polartec fleece to the world marketplace is now launching Komafram, a new brand of high-performance outdoor apparel. I was lucky enough to help make it happen. After the original conceptual work of HUM paid off, and the the received investment - this idea had to come to life. Naming and developing the identity were the first steps to bring this company to fruition – followed by a creating a complete and comprehensive brand system.

Komafram: Icelandic for “To Bring Forward” 

BRAND SYSTEMS
IDENTITY
PACKAGING
PRINT
WEB

Firm: Grady Campbell

 


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PACKAGING

Stemming from the original HUM packaging, I had to engineer one of these conceptual packages into reality. It had to fit with the newfound brand: luxurious, ecological, and Made in USA. 

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WEB

A fully responsive web presence to announce the launch of komafram and preview the product being developed. 

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